Every company intends to create strategies that connect with the customers. In order to achieve this goal, organizations have to put themselves in the customer’s shoes. And, Microsoft Dynamics 365 allows the companies to do just that! It is one of the most widely used CRM solutions, and the reason are many. It is brimmed with a plentiful useful features that help the customer support team to enhance their performance, and offer a tremendous customer experience.
Dynamics 365 enriches the productivity of the customer support employees by showing them the suitable data instead of any exhaustive data tools. This enables the users to better target the interactions as well as the campaigns. This basically leads to a better ROI. The software also enables the users to review and analyze customers and the most relevant target audiences better by linking the dissimilar silos of data via the Customer Insights.
Customer Insights offered by Microsoft Dynamics 365 are used significantly to tailor a solution as per the needs. The customer insights can be gauged through various means, and these insights can be put to use by creating attractive sales strategies. How can the users gather these useful customer insights?
- Though the customer support team
Customer support wing continuously stays connected with the end users. They are the ones who represent the company in front of the audience. Therefore, they have a host of information regarding the customers. Through the interactions, and reports, companies can understand a lot about the customer, in fact even at times of the faults or misses in the product or service are being exposed by the end users. So, in a way customers can themselves be the channel of offering ways to prepare strategies which are meant to target them. Only the insights have to be understood thoroughly. Apart from this, even the record of interaction and the customer history helps the customer support agents to offer a better experience to the customer. Customer history serves as an amazing tool to understand the customer, and offer a tailored and quick resolution.
- Targeted Email Marketing
A company’s customers are dissimilar and unique, so basic mass emailers sometimes miss the mark. Utilizing the full power of Microsoft Dynamics 365, companies are able to learn more details about how customers perform function on their sites. Using this information companies can conceptualize targeted email communications in order to attract the right audience. Plus, by tracking the performance of the old campaigns and by understanding the customer interest and patterns, using the insights, marketers can conceptualize better and high quality campaigns. In fact, through Dynamics 365 companies can even send out numerous versions of the similar email as per the specific customer profiles. This ensures that every induvial gets custom-made message linked to their unique requirements.
- Targeting through the lead scoring feature
One of the most beneficial features of Dynamics 365 is the lead scoring feature. It enables the sales professionals to rate the leads based on various parameters. This helps to identify the best and most probable leads. Thus, curated campaigns can be send out too only the most worthy leads. This helps to establish a connection with those leads. The users can even choose to offer some discounts or advantages to these leads so that they easily get converted! Even personalized emailers can be send out to the appropriate target group to onboard them faster!
Conclusion
Dynamics 365 automates the complete communication process. It makes it quicker, accurate and economical. As, Microsoft Dynamics 365 is a cloud-based solution, therefore companies are able to access the information anywhere around the globe using only a web browser linked to the Internet in order to access the Microsoft’s cloud platform. By using Dynamics 365 the companies get amplified customer engagement and enhanced revenue; only by communicating more regularly and differently with customers. Organizations can also analyze rate at which customers rejects any campaign, unsubscribe for emails and other important details to make better campaigns. Dynamics 365 is a great tool that offers a lot of options to curate very connected campaigns for the customers using insights, analytics and other features of the app.