In the early days, organization systems were not so keen about MIS, Management Information System, but as competitions increase and new companies approach the market it becomes important to the organizations to establish an Information System, to get the knowledge of the market along with the customer / end user, competition and approaches of their competitors towards the customer and the market. So that, they can make future plans and make changes in their products according to the changes in the customer need. MIS does the following work to increase the business and took the market share as much as possible. To do so, MIS performs the following work for the organization.
Collect Data By Conducting Survey
In MIS, they conduct different survey to collect the data from the market about their product, customer, future scope of business and changing needs of customers. They also collect data about other products available in the market and affect the business and suggests the organization to make changes in the product to beat their competitors.
Set The Goal
MIS helps organizations to set long term goals to have a concrete grip on the market and on the customer. So that organization can be sure about their future in the market and about their participation in the market share.
Market Scanning
MIS studies the market, customer, competitors and changes in the needs of customers time to time so that companies/organizations may update their database about the customer and make appropriate changes in the product to ensure their share in the market.
Future Prediction About Market
MIS collects the data about the market and customer and based on the present day calculations and predicts the future of market or product in the market. Based on these calculations, organizations make their future plans and changes in the product.
To Select The Proper Man Force And Staffing
For an organization it is very important to select the proper man force for the work because it is the staff that perform different functions and develop product. So it is also the work of MIS to choose well trained workers for the organization and have the information/data where to find well trained and efficiently working staff. And it is the MIS who does the staff cutting and recruitment based on the information collected from the market about bounce in the business or drop.
Targeting New Customer
MIS also studies how to add new customers. For adding new customers they do a lot of advertisements and by this they try to touch the “YOUATTITUDE” of a customer and try to attach them with customer feelings and daily life. They study about rural area customers, women customers, youth and old age customers and specify their needs and plan to target them.
Information About Undertakes
It is the duty of MIS to gather the information about different undertakes. For this, they evaluate the small companies and calculate their cast and also calculate the organization’s business increase after undertaking. After all these calculations, if the result is in the favor of organization they suggest the management for the undertaking. These are some important works of Management Information System in an organization. So, by the above study we can say that a better MIS plan can secure the future of the organization in the market and keep the organization in competition with a concrete share of the market. On the other hand the failure of MIS plan can ruin the organization or lose the share in the market. So, a good MIS is very important for an organization to stay in the market for a long time without any loss.